隨著研究項目、文本和大學項目的激增，體育管理行業(yè)正在飛速發(fā)展。隨著該領(lǐng)域的不斷快速發(fā)展，體育經(jīng)理們必須跟上最新的發(fā)展。同行評審的《體育管理雜志》(JSM)是您在這個動態(tài)領(lǐng)域保持當前問題和趨勢的關(guān)鍵。JSM是北美體育管理協(xié)會的官方期刊，為您帶來發(fā)人深省的社論、研究文章和評論，這些文章考察了與體育管理、治理和消費相關(guān)的許多領(lǐng)域，如:組織理論、行為和戰(zhàn)略;運動操作;市場營銷、消費者行為、贊助、廣告和許可;媒體、傳播和公共關(guān)系;體育旅游;設(shè)施及活動管理;性別和多樣性。

The sport management industry is growing by leaps and bounds, with an explosion in research projects, texts, and university programs. As the field continues to rapidly evolve, it’s imperative for sport managers to keep abreast of the latest developments. The peer-reviewed Journal of Sport Management (JSM) is your key to staying on top of current issues and trends in this dynamic field. An official journal of the North American Society for Sport Management, JSM brings you thought-provoking editorials, research articles, and reviews that examine a number of areas as they relate to the management, governance, and consumption of sport, such as: organizational theory, behavior, and strategy; sport operations; marketing, consumer behavior, sponsorship, advertising, and licensing; media, communications, and public relations; sport tourism; facility and event management; and gender and diversity.