語用學(xué)和社會把焦點放在語言使用的社會方面，同時結(jié)合了許多面向社會的語用學(xué)研究的其他方面。它匯集了上下文中語言研究的各種方法，受到不同研究視角的啟發(fā)，并借鑒了各種學(xué)科，例如社會學(xué)、心理學(xué)、發(fā)展和認(rèn)知科學(xué)、人類學(xué)、媒體研究和計算機相關(guān)社會研究。它涉及到語言的使用和社會規(guī)范性如何相互影響和塑造，例如，在教育（第一語言和第二語言的教學(xué)和習(xí)得）、政治話語（及其操縱性語言的使用）、商業(yè)和工作場所的話語以及各種語言的歧視性使用（gendeR-和基于類或其他）。最后，它特別關(guān)注我們對計算機日益依賴對交流和互動（特別是在社交媒體中看到的）的影響，以及語用學(xué)在指導(dǎo)社會和種族解放發(fā)展中的作用。

Pragmatics and Society puts the spotlight on societal aspects of language use, while incorporating many other facets of society-oriented pragmatic studies. It brings together a variety of approaches to the study of language in context, inspired by different research perspectives and drawing on various disciplines, for instance, sociology, psychology, developmental and cognitive science, anthropology, media research, and computer-related social studies. It is concerned with how language use and social normativity influence and shape each other, for instance, in education (the teaching and acquisition of first and second languages), in political discourse (with its manipulative language use), in the discourse of business and the workplace, and in all kinds of discriminatory uses of language (gender- and class-based or other). Finally, it pays special attention to the impact that our increased dependency on the computer is having on communication and interaction (especially as seen in the social media), as well as to the role of pragmatics in guiding social and racial emancipatory developments.